Pepsi MAX® is back on TV ahead of the festive season with its new ‘Christmas Refreshed’ campaign hitting screens from the 2nd November. Following a year that has been anything but conventional, the brand aims to encourage people to refresh their old Christmas traditions and their way of celebrating, with the help of two UK hip hop artists to challenge the clichés – Kamakaze and TrueMendous. The energetic TV advert reimagines the sounds of Christmas and builds on the brand’s previous rap advert, which carried the tagline ‘FOR THE LOVE OF IT’ and focused on the delicious, fizz-poppin’ taste of Pepsi MAX.
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