The UK’s number one meat snacking brand Peperami is expanding its popular chicken portfolio with the launch of its newest flavour variant, Smokin’ Chicken Bites.
The new Smokin’ Chicken Bites will add a smokey flavour option to the range, providing variety to appeal to shoppers looking for nutritionally beneficial snacks that are tasty and exciting.
Made with 100% chicken breast pieces which are oven baked, not fried, Peperami’s new juicy Smokin’ Chicken Bites are rich in protein, appealing to nutritionally aware young adults looking to incorporate more of this, into their diet, as well as families looking to buy fewer sugar laden snacks. Smokin’ Chicken Bites credentials as a natural protein source will also appeal to the rise in demand from UK shoppers looking for their natural protein intake, with poultry now the nation’s greatest protein source.[1]
Pavan Chandra, Marketing Manager at Peperami, commented: “Smokin’ Chicken Bites demonstrates our continued commitment to product innovation, and bringing new, exciting products to the meat snacking category, as well as reaching a wider demographic. As the UK’s number one meat snacking brand, Peperami’s innovative flavour combinations cater to its loyal meat-head fans while adapting to the evolving consumer market, and Smokin’ Chicken Bites does just this as an exciting new product with a wide audience appeal.”
At 103 calories per 50g serving, Smokin’ Chicken Bites offer a protein packed afternoon snack to enjoy at work or on the go, that is satisfying, tasty and nutritious, and is sure to be popular with young adults and families alike.
Peperami Smokin’ Chicken will be available from July 20th in Tesco for £1.29 per 50g pack.
[1] The Grocer, Focus on Protein 2019: https://www.thegrocer.co.uk/category-reports/natural-power-protein-category-report-2019/598549.article
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