The in-store baking industry is one of the fastest growing bakery sectors in Europe and leading innovative inclusions specialists Pecan Deluxe Candy (Europe) Ltd, has extended its eye-catching range of products to help it respond to retailers’ demands for more innovative ingredients.

This booming market is fast becoming recognised for its creativity and eye-catching bakery counters and to help stimulate this further, Pecan Deluxe has added even more bright coloured, appetising options to its extensive range of over 250 inclusions. Whilst consumers still want indulgent looking cookies, cakes and other sweet treats, the novelty factor and uniqueness of product is becoming a growing influence on purchasing decisions.

Pecan Deluxe has developed its devilishly morish 1gram solid chocolate monkey and pig faces to retain their intricate design details and be stored at ambient temperatures, which now make them the ideal striking cake topper.

Vibrancy is another key factor to catch consumer attention and the company’s collection of fruit fudges now include dazzling lemon and lime pieces, which do just that. Despite the bright colours, these bake stable miniature fudge pieces are made from all natural flavourings and colourings and are perfect for adding value and a touch of class to any cake.

With appearance of products still one of the biggest influences over purchasing decisions, it is vital for products to stand out from their competition. In-store bakeries, which compete with well known, trusted brand names must ensure that their products are individual, distinctive and delicious and Pecan Deluxe is the perfect industry partner to help achieve this.

The company has built its reputation on bold innovation, design and development and has created an extensive range of sweet inclusions to provide indulgent and creative tastes, textures and shapes.

Pecan Deluxe’s flexibility and approach to product development enables its team of highly experienced new product development and food technologists to meet the most exacting requirements by working with its customers to modify its own established recipes, design and develop new finished products.

With an impressive portfolio of over 250 ingredients, which include praline pecan nuts, toffee pieces, filled chocolates, truffle pieces, fudge brownies, ribbon sauces and honeycomb pieces, Pecan Deluxe’s confectionery range offers its customers an extremely versatile range of ingredients, which gives great scope for product diversification and are all designed to allow in-store bakeries to develop products that are both personalised and delicious.

Pecan Deluxe Candy (Europe) Ltd

Allan Dew, Managing Director

Tel: 01977 681141

Email: sales@pecandeluxe.co.uk

www.pecandeluxe.com

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