Since the ‘Pastry Week’ episode aired as part of the newest The Great British Bake Off series, BakeAway has seen a significant spike in sales of its ready-made pastry products.
BakeAway data has revealed that pastry sales jumped by nearly 7% across its brands, highlighting the show’s cultural influence on home bakers across the UK.
Inspired by the intricate bakes, viewers turned to BakeAway’s ready-made pastry in a bid to recreate the on-screen recipes, reflecting a growing preference for convenient, high-quality products that allow for creativity without the hassle.
The Pastry Week episode, known for its complex and visually stunning bakes, prompted many viewers to try their hand at creating similar masterpieces at home, following the technical challenge being to create a Spanakopita, a Greek spinach pie made with filo pastry.
Jennie Bosson, Head of Marketing at BakeAway, commented:
“We’ve always known that The Great British Bake Off has a real impact on consumer behaviour, but this year’s Pastry Week has been great for us. We’ve seen more people turning to our products, not just to bake along with the show but to explore their own creativity in the kitchen. Our ready-made pastry allows them to recreate the impressive bakes they see on screen, while saving time and effort.”
The surge in sales highlights the importance of The Great British Bake Off in British lives, consistently inspiring the nation to bake every year when it returns to screens, whether that be from scratch or with a little help from delicious ready to bake products.
BakeAway’s products provide an easy, time-saving alternative for bakers of all skill levels, making it possible for anyone to achieve professional-looking results at home. As The Great British Bake Off continues to captivate audiences, the connection between the show and real-world baking habits becomes clearer, reinforcing BakeAway’s role as a go-to brand for those inspired by the programme’s challenges and themes.
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