Leading confectionery brand Panda Liquorice are launching their 32g original bar in 300 Morrisons Supermarkets from early October. Morrisons already lists the Panda 4 x bar product along with the 170g share bag. Distributed exclusively in the UK by Bravura Foods*, Panda Liquorice has now been on sale in the UK for 40 years and is currently enjoying YOY growth rates of over 25% in the market.
Lisa Gawthorne, Co-Founder, Bravura Foods comments “We are delighted with this new listing for Panda. Not many confectionery brands are still growing after 40 years but the Panda liquorice brand continues to win the hearts and minds of liquorice lovers all over the country. Fellow Bravura Foods Co Founder, Karl Morris adds “This is the third product in the Panda range that Morrisons now carry and we look forward to building some exciting growth plans with them over time.
The panda range is made with all-natural ingredients, and is free from artificial colours and flavours. The black liquorice range boasts the smallest ingredients deck on the market, made with just four ingredients and this range is also vegetarian and vegan friendly.
*Bravura Foods have been operating in the vegan market for 10 years trading with all the major supermarkets, high street retailers and health food stores. Brands in the portfolio include Panda Liquorice, Peanut Hottie, The Leaf Life and Vegan Bakery. The business is owned by Karl Morris and Lisa Gawthorne. Lisa is a vegan athlete on Team GB for her age group. For more information visit www.bravurafoods.com