Now available from Tesco, the Palm Beach ‘Banana & Butterscotch’ and ‘Mango & Passionfruit’ flavours meet customer desire for rum-based drinks

The Rum Renaissance is in full swing and the desire for more rum innovations, including rum liqueurs, is on the rise. Meeting this demand is Palm Beach, the latest brand launch from renowned drinks brand Intercontinental Brands (ICB), who boast the likes of Cactus Jack’s schnapps, distilled non-alcoholic spirit Amplify and TW Kempton gin liqueurs among their portfolio.

The new range includes two carefully selected Caribbean-inspired flavour combinations for the curious consumer, with Palm Beach Banana & Butterscotch evoking a warm feeling of nostalgia with classic flavours of English Banoffee pie dessert and Palm Beach Mango & Passionfruit featuring a smooth combination of sweetness from the mango and a tanginess from the passion fruit. The brand new flavours are now available to purchase online and in-store from Tesco at £10 per 50cl bottle.

Clare Gibson, Marketing Director at ICB Ltd which owns Palm Beach, said:

“We’re really excited to be launching the first two flavours in our rum liqueur range. With people becoming more adventurous with rum-based drinking there’s a desire to experiment by trying new flavours and serves, which is where rum liqueurs come in, offering those wanting to venture into rum drinking a delicious introduction.

“We’ve seen great success across our gin liqueur ranges and saw the opportunity to create a product that would cater to consumers looking for a similar “bridge” in the rum category. With a lower ABV of 20%, they offer consumers the chance to try something new and exciting which has a sweeter profile and is more easy drinking than a full strength rum.”

With demand for innovative flavours constantly growing, the flavoured rum sector is predicted to continue to grow and be a big trend as we head towards 2021. Rum liqueurs are recognised as part of that movement, offering a versatile option which can be paired with different mixers or included within a cocktail.

The full Palm Beach range will include five flavour profiles, with the three remaining launching soon.

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