Thatchers is to be the “Official Cider” of the ICC Men’s Cricket World Cup 2019, taking place from 30 May-4 July, with 48 matches across 11 venues in England and Wales in the UK’s largest sporting event this year.
The Somerset cider maker will have exclusive pouring rights for its Thatchers Gold and Thatchers Haze brands in each of the venues during the matches. Thatchers Gold and Thatchers Haze will also be available exclusively in the eight official fan zones set up during the six week-long cricket celebrations.
Over 850,000 people are expected to attend the matches at Lords Cricket Ground and The Oval in London; Trent Bridge in Nottingham; Cardiff Wales Stadium; The County Ground in Bristol; The Hampshire Bowl in Southampton; The County Ground in Taunton; Old Trafford Cricket Ground in Manchester; Edgbaston in Birmingham; Headingly in Leeds, and The Riverside in Chesterle- Street. Fan Zones will be set up in Nottingham, Southampton, Taunton, Manchester, Birmingham, Cardiff, Leeds, Durham and London.