Scandinavian Tobacco Group UK is pleased to introduce the new pack format for its’ Signature Red Filter brand, which is the UK’s best-selling aromatic filter cigar. The new pocket friendly sized pack comes with the low out of pocket price of just £5.79, and perfectly matches the current trend towards a more convenient smoking experience.
Signature Red Filter is currently the ninth best-selling cigar brand in the UK with an annual sales value of just under £8m. It’s smooth taste and vanilla flavour prove consistently popular with those adult smokers who enjoy an aromatic cigar, and it plays an important role in the market leading Signature brand family, perfectly complementing Signature Blue, Signature Original and the more recent addition Signature Action.
STG’s UK Brand Activation Manager Clara Maria Endresen comments, “We know consumers are increasingly looking for more compact and convenient formats so we anticipate this change will be well received, particularly at the new reduced price point. The ‘Filter and Flavour’ segment and in particular vanilla, grew approximately 8% between 2018-2020 so there is increasing demand for this type of cigar, and we recommend that retailers stock up to meet the expected demand.”