Organix launches new campaign to ‘Keep the Good Times Rollin’ with £1M investment

Organix, the #1 Baby & Toddler food snack brand^[1],  is turning up the fun in 2024 with the launch of its NEW campaign, ‘Keep the Good Times Rollin’. With a £1 million investment, the campaign will be hitting screens and social feeds everywhere through TV (video on demand), YouTube, paid social, influencer partnerships, and shopper marketing, reaching 95% of parents at least 15 times.

The campaign celebrates those wonderful everyday outings with little ones whether it be the park, swimming or a family adventure, showing how Organix can help parents go with the flow and keep those good times rolling. The stars of the campaign are Organix “Lil Ballers”—a team of toddlers with big attitude, swagger and even bigger appetites for life, living their best life with their favourite Organix snacks in tow. These mini VIPs are ready to show the world how tasty and fun organic snacks can be!

The ad takes a new unique spin within the Baby & Toddler Category scoring highly in testing on distinctiveness (95%) and is highly relatable to parents with a strong score on meaningfulness (90%). It’s playful, stands out, and guaranteed to bring a smile to faces with parents scoring it highly on enjoyability (97%). It showcases how Organix and its delicious range of toddler snacks, keeps the smiles on little ones faces throughout the day.

Mandy Bobrowski, Marketing Director at Organix, comments: “Now that our advert is live, we can’t wait to see the reactions to our creative campaign that’s sure to resonate with parents and caregivers everywhere. We know family life can be unpredictable, and we’re here to help parents keep those good times rollin’ with our delicious, organic snacks.”

“With our £1m investment, we want to make sure that Organix is top of mind for shoppers when in-store or online. With growing trends and popularity for organic baby & toddler food, we will continue to support retailers with our investment to drive the category forwards and help reach its full potential.”

The ad is expected to attract parents and caregivers to the Baby & Toddler aisle, with impressive testing results: scoring highly on awareness (70%) and high persuasion to buy (88%). This is likely to further boost sales in the category. With Organix diverse range of options from baby finger foods to toddler and kids’ snacks, retailers can confidently stock up on these delicious options, knowing they’re providing parents with tasty, organic snacks that make snack time a win-win.

To view the campaign advertisement, visit:  Meet Organix Lil’ Ballers! (youtube.com)