Organix, the UK’s number 1 Baby Finger Food & Toddler Snacks brand* has extended its Gruffalo range with claw-shaped bite size corn puffs designed for little ones.
Inspired by the nations favourite woodland friend, new Organix Gruffalo Claws, suitable from 12 months+, are available in three delicious grown-up flavours: Tomato & Herb, Barbeque and Cheese & Onion.
The vegetarian-friendly Gruffalo Claws are made with corn, naturally flavoured with vegetables, fruits, cheese, herbs and spices, and come with no added salt and no artificial colours or flavours. Designed to help grow little ones’ ever-curious palates, the Gruffalo Claws are set to appeal to both parents and toddlers who want a fun snack while on the go.
Organix Gruffalo Claws come with the brand’s No Junk Promise which appears on the front of all Organix foods. The No Junk Promise is a stamp of reassurance to parents and a commitment to being always organic, using nothing unnecessary, and setting the best standard in what good food for children should be.
Philipp Von Jagow, MD of Organix Brands Ltd. comments: “Organix launched nearly 30 years ago with a pioneering mission to give parents healthy and nutritious food choices for their little ones. And we’re proud of the hard work we’ve put into providing organic foods that are suitable for a developing baby’s & toddler’s needs, with natural flavours, and never adding anything unnecessary such as salt, and without artificial colours or flavours.
“Our existing Gruffalo range has been a great success, so we’re delighted to bring a new and exciting Gruffalo offering to the market. Taking inspiration from popular adult flavours, Organix Gruffalo Claws bring fun, new flavours to littles ones’ to support the growth of their precious palates at a time when new textures and flavours are so important. Organix is committed to helping little ones’ to appreciate natural flavours and a variety of ingredients, in turn developing a healthy relationship with food as they grow.”
Gruffalo Claws come in multipacks of 4 with an MRSP of £1.99. The full range is now available in Asda and Ocado and online at Organix.com and Amazon. Barbeque and Cheese & Onion flavours are available in Tesco and Morrisons.
* IRI. Retail Value Sales of Baby Finger Food & Toddler Snacks Total Market 52w/e 6th May l 2020
**IRI Retail Value %share of Baby Finger Food & Toddler Snacks Total Market 52 w/e 6th May 2020