This summer, football fever is set to sweep the nation and Oral-B, the leading brand within the UK toothbrush market, is celebrating with a loyalty promotion. Appearing on-packs of Oral-B® Professional Care 500, Oral-B® Precision Clean 5 pack refills (Tesco only), Oral-B® Precision Clean 4 pack refills and Oral-B® Floss Action 4 pack refills, the promotion features England international football player Peter Crouch.
Running across a range of Proctor & Gamble brands including Oral-B, Pringles, Ariel, Lenor, Flash, Pampers, Wellaflex, Gillette, febreze, head & shoulders, Fairy, Flash, shockwaves and Duracell, the promotion allows consumers to collect points printed on-pack, to be redeemed against a wide choice of football related prizes. A call to action featured on-pack will drive consumers to www.football-fun.com to download and print a collector card to send off for a Peter Crouch signed football (30 points), a St Georges Cross towel (40 points), a Pro Evo 2010 PC game (50 points) and/or a football shaped BBQ (55 points).
Commenting on the promotion, P&G’s Oral Care Business Leader Jo Ladbrooke says; “We’re delighted with the on-pack football promotion for summer 2010 which will give Oral-B® real stand out on shelf and help to drive differentiation and ultimately penetration of Oral-B rechargeable toothbrushes and refills.
“For the consumer, the promotion provides the chance to score a free Peter Crouch signed football (30 points) just by purchasing an Oral-B® Professional Care 500 (worth 22 points) and either an Oral-B® Precision Clean (worth 8 points) or a Floss Action (worth 8 points) refills pack, so we predict that it will be extremely popular, especially with football loving families.”
Retailers should take advantage of the promotion by stocking up on Oral-B® Professional Care 500 (RRP £39.99), Oral-B® Precision Clean (RRP £14.99) and Oral-B® FlossAction (RRP £17.99). Figures show that a 4 pack of Oral-B® Precision refills provides the same cash profit as selling 53 cans of coke, so the potential to maximise profits this summer is clear.
The Oral-B® ProfessionalCare® 500 worth 22 points
• 3-D cleaning action with 7,600 oscillating movements and 20,000 pulsations pr minute
• 4 x 30 sec timer for a more precise guide to recommended 2 mins
• Pressure sensor to help protect gums
• Battery charge indicator
Oral-B® Precision Clean and Oral-B® FlossAction worth 8 points each
• Oral-B® FlossAction brush head micropulse bristles penetrate deep between teeth for a floss like finish
• Oral-B® Precision Clean brush head surround each tooth for a complete clean
Both refills fit all Oral-B® rechargeable toothbrushes except for the Sonic design
Oral-B® will be supporting the on pack promotion with TV and print advertisements featuring Peter Crouch, as well as POS in store adapted to specific customer requirements.
For more details on Oral-B’s range of products visit www.oral-b.com/uk