‘OOOCH’ is set to continue to be the word on everyone’s lips as the Hooch Keith Lemon advert returns to TV screens.

M-KL-Hooch-6_300dpi-RGBAired since 25th September 2014, the next phase of the Keith Lemon campaign is set to build upon the huge 17.5 million* consumers already reached. Having been praised by media bodies like The Guardian and The Drum, the advert was seen 3.2 times on average by 52%** of all UK 18-24 year olds, equating to 3 million viewers; a figure set to increase this Autumn.

Global Brands’ Marketing Director, Simon Green, comments: “The TV presence of the brand has driven engagement on social media by over 2000%, reaching 7.7million consumers across channels including Facebook, Twitter, Instagram and YouTube. The success of the campaign has been undeniable and the second ATL burst will continue to reach yet more loyal Hoochers, supported with engaging social media drives.

“OOOCH has been brought to life in outlet by 1 million promotional neck collars, plus limited edition bottles and cans featuring Keith Lemon’s face and the chance to win Keith Lemon’s Dream Holiday to ‘H’Orange County’. Outlets are further supported with moustache bottle toppers, moustache keyrings, bar runners, life-sized Keith Lemon standees, strut cards, posters, drip mats and screen media to ensure all eyes are drawn to Hooch.”

The Hooch TV campaign launched on 25th September, in advert slots between Celebrity Juice on ITV2.

*35% of all UK adults (17.5m) on average 2.4 times on TV, 7.7m socially, 2.7m PR (consumer and Trade), 0.3 KL promo bottles in outlet, 0.9m KL Neck collars in outlet

**BARB 2014


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