Savvy online consumers are raving about Nuts For, the distinctively different, snacks that deliver healthy snack-time satisfaction. And now brand owner Sun Valley – one of the UK’s largest and best-known independent suppliers of peanuts and nut products – is inviting retailers and wholesalers to get a piece of the action by stocking up and profiting from the expanding Nuts For selection.
Perfect for on-the-go or office snacking, and as an end of the day treat with a drink, Nuts For is a new fun, nut-snacking brand targeting younger, high-snacking consumers with a number of non-HFSS snacks that deliver on treat and indulgence.
The Nuts For range available to retailers and wholesalers now includes savoury nut snack mixes Punchy Smoked Paprika and Indian Spice Infusion, innovative sweet mixes Rocky Road Riot and Chocolate Brownie Chaos, which combine fruit, nuts and confectionery for a fun, healthier treat, and Simply Dip’d Almonds in Dark Chocolate, a lightly chocolate-coated almond snack. The five flavours come in single serve 30-35g bags, MRRP £1.
With their purposely ‘rebel’ styling and street-smart flavours, Nuts For appeal in particular to the 86% of 25-34 year olds who snack at least once every day and demand health and flavour[1] and the 21% who snack as often as three times a day*. But Marketing Manager Alison Robson says they make delicious snacks for anyone looking for a treat packed with health credentials and a whole lot of flavour:
“We’re delighted with Nuts For’s disruptive design that delivers a loud and proud look with huge shelf stand out. Sure to catch shoppers’ attention the range is packed with flavour and personality. Importantly for shoppers looking for great tasting, healthy snacks, our packs shout out the impressive product benefits including source of protein, high fibre content plus vegan credentials. All of this makes them hot tickets in retail.”
3 of the 5 current Nuts For range are non-HFSS, which, Alison says, means “retailers can stock them throughout stores to drive impulse purchase next to tills and on aisle ends. Snacking brilliant!”
Nuts For More?
From January Sun Valley is extending the range with a number of new non-HFSS, environmentally friendly snacking solutions, targeting the consumer demand for healthy, sustainable snacks which still deliver on flavour and enjoyment.
The new lines come packed in innovative 100% plastic free, compostable packs making it easier for consumers to shop responsibly.
The new SKUs: Protein Pick-up and Berry Boost are vegan, and a source of plant protein. Consumers are increasingly aware of nuts’ protein and fibre benefits. But these street-smart SKUs pack more than that. The new packs flag up nuts as a great source of minerals, such as Copper, which supports immunity.
The third launch, Nuts For’s second Simply Dip’d option, Honey Cashews and Peanuts, will offer the delicious taste of honey roasted nuts with more honey and less sugar than your average honey-roast nuts. The new SKU will sit alongside a repackaged Simply Dip’d Dark Chocolate Almonds SKU.
The Market’s Ready for Nuts For
Nuts For have done their homework and carried out plenty of research that confirms why retailers and wholesalers should go NUTS FOR these new nibbles:
- 77% of consumers enjoy nut snacks and the market is in growth (+12.9%)[2]
- 77% of 20-45’s snack every day, with 47% enjoying 2 or more snacks per day[3]
“With demand growing at pace for heathy and exciting snacks,” says Alison, “if retailers can group Nuts For and similar offerings together, it will enhance their appeal as a destination store for healthy, flavourful and fun products.”
Nuts For is recruiting retail and wholesale partners now. Contact Sun Valley by completing this online form and join the nutty revolution today!
Talk to the Sun Valley sales team on 0151 482 7100, email enquiries@sunvalleynutco.co.uk and explore the range online at
[1] Sources: Harris Interactive survey of 2,111. *86% of 25-34 year olds snack at least daily, and 21% snack as often as three times a day.^50% of 25-34 year olds named taste as the most important factor when choosing a snack
[2] Kantar 52 w/e Jan 2020/Dec 27 2020 Nuts +12.9%
[3] Independent Research May 2018 – Base 400 20-45yrs/Mintel.
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