One Stop, a subsidiary of Tesco, has announced that from 21st October 2024, it will phase out its current ‘Own Label’ products and replace them with Tesco’s ‘Core Own Brand’ range across its entire portfolio of 1,000+ stores.
This transformative initiative will enhance the convenience store’s offering to customers and will also come as welcome news to One Stop’s growing portfolio of franchise partners, enabling them to leverage Tesco’s portfolio of products in a national trusted brand.
One Stop shoppers will see Tesco Core Own Brand products introduced in phases, starting in the next month and rolling into next year. Customers can expect to be welcomed with an expanded range of healthier and affordable options, aligned with their preferences, all in their local community stores.
A game-changer for franchise partners, offering Tesco products will provide them with the competitive edge to enhance customer proposition, increasing footfall and basket size, while benefiting from Tesco’s extensive market research and product innovation.
Stephanie Wood, Managing Director at One Stop, commented: “This is an incredibly exciting time for us. The Tesco Core Own Brand range will not only elevate customer experience with high-quality, trusted products, but it will also enable our franchisees to offer a broader and more competitive range to their local communities.”
Tesco’s Core Own Brand range will also be available on all four aggregator platforms, Deliveroo, Just Eat, Uber Eats and Snappy Shopper. This will open up potential revenue streams and access to customers even further afield than the immediate trading area.
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