omega-pharma-full-portfolioGreater emphasis on grocery sector for well-known consumer health brands

Omega Pharma (previously trading as Chefaro) has announced a new trading partnership with Actavis UK Ltd. The new relationship, which begins this month, highlights Omega Pharma’s increased investment and support in the grocery sector.

Omega Pharma’s Sales Director Kay Patton stated: “We recognise that brands like TCP and Buttercup have a strong heritage and we feel the new relationship with Actavis will ensure greater distribution of the products in grocery stores, further establishing them as consumer ‘must haves’ for the bathroom cabinet.”

The continued support for these well-known and trusted brands is part of Omega’s focus on reinvigoration and building its key brands at well above market growth rates, achieved through exceptional consumer insight and innovative NPD programmes. The latest TV advertisement for Buttercup (currently third in the UK market share) will hit screens later this year, with TCP advertising rolling out in 2011.

The partnership between Omega Pharma and Actavis aims to bolster Omega’s position as category experts in everyday healthcare products that fulfil unmet consumer needs.

Any sales orders can be directed to Actavis UK Ltd with immediate effect to the following:

Tel: 0800 373 573


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