Having made its debut earlier this year as a limited-edition brew, Old Master Hen, will be returning to shelves as the luxury gift for ale lovers this festive season.
Greene King, brewers of the Old Speckled Hen family, spotted a gap in the gifting sector last year for ale drinkers who enjoy a premium beer and are looking for that indulgent presentation of the product. Old Master Hen taps into the elevated gifting arena with its bespoke packaging that also celebrates the artistic nature of crafting a beer.
Old Master Hen is brewed at 7% ABV and is bottled conditioned to mature with age. The ale is described as strong and full-bodied, with a deep amber colour, masses of characteristic toffee and fruit, notes of citrus orange, and traditional English hop bitterness.
Using the, nowadays, rarer process of bottle-conditioning, this allows for the beer to ferment further in the bottle and bring out deeper characters in the flavours of Old Master Hen as time goes by, perfect for ale drinkers who love to collect and savour their beer.
David Spencer, Head of Marketing for the Old Speckled Hen family, said: “From the offset we had a clear vision for this beer, which was to provide a gift that traditional ale drinkers could treasure. True ale lovers enjoy the theatre and art of brewing beer and Old Master Hen celebrates this in every way, from the ingredients used, to the thought behind the premium packaging.
“We launched the beer for the first time for Father’s Day this year and it was an incredible hit. We’re excited to be sharing the gift in more retailers ahead of Christmas and filling that premium ale gifting spot.”
Old Master Hen is available to purchase, RRP £7, in selected Asda stores across the UK, from now until January. For more information on Old Master Hen go to: https://www.greeneking.co.uk/our-beers/old-speckled-hen/old-master-hen.