- PepsiCo’s Off the Eaten Path brand has undergone a revamp with a new, modern look across the range.
- The snack brand made with vegetables has also made its popular Pea & Bean Sticks 100g sharing range available for new customer listings
- Available in three delicious flavours: Sea Salt, Caramelised Onion & Balsamic Vinegar and Sour Cream & Black Pepper
PepsiCo is introducing a brand-new look for its snack brand, Off the Eaten Path. The modernised pack design will have a premium finish that emphasises its use of real vegetables.
To coincide with the refreshed look, the ‘Pea & Bean Sticks’ 100g sharing range will be available for new listings. The range has three delicious flavours: ‘Sea Salt’, ‘Caramelised Onion & Balsamic Vinegar’ and ‘Sour Cream & Black Pepper’. The former two flavours both won a Great Taste Award in 2019.
Mark Alldred, Marketing Director at PepsiCo, comments: “Our Pea & Bean Sticks have been a real hit with consumers and we’ve seen these deliver 63% incrementality to the sharing segment in one of our customers[1]. In the last year, we have seen the total brand grow 9%[2] and look forward to reaching more shoppers by making our Pea & Bean Sticks more widely available.
“We’re conscious that many shoppers are on the lookout for premium snacks that have strong callouts to the ingredients used but still taste great. That’s why the new look and feel reinforces our ‘made with real vegetables’ and Great Taste Award messages.”
The Pea & Bean Sticks 100g sharing range is available now across all channels, with an RRP of £2.25.
[1] Retailer X, Self Serve Data, 26wks w/e 15/02/20, Sharing Universe, Bean Sticks 100g
[2] Total Coverage, Nielsen, 52wks w/e 28/03/20 vs YA
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