Ocean Spray®, the world’s leading cranberry juices, juice drinks and dried cranberries brand, which has experienced almost 20% brand growth in the UK since 20191, is launching its Sparkling Pink Cranberry carbonated fruit drink into Sainsbury’s stores nationwide, off the back of a successful trial with the retailer in 2021.
The 700 plus farmer-owned cooperative has also announced a partnership with The Pink Ribbon Foundation and will donate 5p from every can sold2 to the grant making trust whose mission is to fund projects and provide financial support to UK charities which relieve the needs of people who are suffering from, have been affected by breast cancer, or who work to advance understanding of breast cancer and its early detection and treatment.
Ocean Spray® Sparkling Pink Cranberry is a cranberry-based carbonated juice drink with added vitamin C which is low in calories, aimed at bringing healthier choices to the on-the-go fixture and sales benefits for retailers.
Originally launched in a 33cl can into the independent sector in May 2021, Sparkling Pink Cranberry has now been resized into a new 25cl sleek can with a lower RRP, and is now available in Sainsbury’s, WHSmith and independents nationwide.
With a core campaign message ‘Bubbles with Benefits’, Ocean Spray’s sparkling drink is extending its rollout in retail at a time when making healthier diet choices is at an all-time high, COVID restrictions are lifting, more consumers are getting out and about and, as a result, are looking to make impulse purchases from front of store for consuming on-the-go.
The perfect fusion of pink, red and white cranberries giving the product its colour and its name, Ocean Spray® Sparkling Pink (25cl, £1.19) delivers a fruity and refreshing taste and is designed to meet the lifestyle and wellness needs of those health-conscious women aged 35-54 who are currently underserved in on-the-go when it comes to low calorie carbonated soft drink choices
Commenting on Sparkling Pink’s rollout into Sainsbury’s and the brand’s charity tie-up, Caroline Bethell, Managing Director Europe for Ocean Spray said: “Sparkling Pink has been a real success in the independent sector since its launch last summer and so we are delighted that, after a successful trial in the autumn, Sainsbury’s has chosen to make it available to its customers in a large number of stores across the UK.
“With sales of natural sparkling soft drinks showing significant growth, we know consumers are looking for healthier, carbonated soft drinks for a variety of on-the-go occasions. The new Sparkling Pink 25cl slim can makes it easier to pop in a handbag, pocket or picnic hamper.
“We are also delighted to be partnering with The Pink Foundation and donating 5p from every can of Pink sold to this very worthy cause.”
Ocean Spray Sparkling Pink is made from concentrated cranberry juice and is completely free from artificial colours, flavourings, and preservatives. Its authenticity comes from the fact that Ocean Spray’s cranberries are grown by a cooperative of more than 700 cranberry farmers with over 90 years of tradition and experience, ensuring the quality of their products. All profit goes back to the farmer families. For every one-acre of cranberry farm, 5.5 acres of surrounding natural land, such as wetlands, forests, and grasslands are conserved.
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