Ocean Spray®, the UK’s leading cranberry juice brand*, is introducing limited edition festive packs of its Ocean Spray® Cranberry Classic and Ocean Spray® Cranberry No Added Sugar ambient juice drinks in time for Christmas.

Launching into all major UK supermarkets in November, the limited edition festive packs feature contemporary snowflake designs alongside images of fresh cranberries, which emphasise the quality ingredients in each carton. The eye-catching winter graphics are designed to appeal to a wider customer base during the busy Christmas trading period.

Ocean Spray juices and juice drinks are an ideal consumer purchase pre-Christmas as consumers stock up on trusted-brands and store cupboard essentials which offer quality, taste and versatility at an affordable price for the festive season.

Comments Caroline Bethell, Managing Director Europe for Ocean Spray: “Despite being a year-round product, cranberries are synonymous with Christmas and our range of ambient juice drinks, alongside our chilled products, are a must-buy for our loyal band of consumers – and a must-stock for retailers.

“We know they are looking for trusted brands which deliver on taste and quality, as well as offering value to the consumer. Our products deliver in all those respects, particularly as they come from a cooperative of more than 700 cranberry farmers with over 90 years of tradition and experience, with all profit going back to the farmer families.

“Ocean Spray cranberry juice drinks are also extremely versatile and can be served for any usage occasion; whether for breakfast or brunch, for daytime refreshment, or entertaining including in mocktails and cocktails.  Emphasising their broad appeal helps drive more people to the category, resulting in incremental sales for retailers.”

As part of a push to increase penetration of the brand amongst a wider range of consumers and beyond its loyal consumer-base, Ocean Spray is taking its ‘Be Your Berry Best’ advertising campaign back on TV this autumn.  The TV ad, which debuted in April this year as part of a £1million marketing campaign, champions real women who have challenged themselves to get the best out of life. It features the founder of an ‘Old Girls’ football club, a professional drummer, and an office worker-turned-yoga instructor fulfilling their dreams, and ends with the line ‘go on, be your berry best’, while the women take a drink of Ocean Spray Cranberry juice. It demonstrates Ocean Spray really understands what it takes to step out of the ordinary, heroing women who do so in their everyday lives.

Ocean Spray is also bringing its Be Your Berry Best message to this year’s BBC Good Food Show Winter at the NEC (24–27 November 2022). The cranberry juice brand has partnered with This Morning and Saturday Kitchen drinks presenter Andy Clarke for a series of cocktail masterclass at the Show.

*Source: IRI Sept 2022

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