Ferrero UK announces its latest innovation with Nutella Donuts rolling out from 10th February across the grocery channel. The new product features a soft, fluffy golden dough, combined with the unmistakable taste of Nutella filling, available in a twin-pack format. Consumers can enjoy Nutella in every bite thanks to the ring donut’s multiple filling points.
Donuts are a much-loved treat to share with family and friends. Following the introduction of Nutella Muffins in 2024 which earned £3.5m in value sales[1], the launch of Nutella Donuts marks the next step for Ferrero’s expansion of its ambient bakery range – featuring products that are baked with love and filled with joy. Perfect for a teatime moment or as an evening treat, Nutella Donuts meet a variety of snacking occasions.
For retailers, the launch presents a strong opportunity to drive sales by capitalising on the continued growth of the in-store bakery sector. By offering Nutella Donuts, retailers can attract both existing Nutella enthusiasts and new shoppers looking for a sweet treat, boosting footfall and basket spend.
Mathieu Maggi, Marketing Director Nutella UK & Ireland comments: “Nutella Donuts expand our already popular bakery range, catering to consumers’ growing demand for category innovation. As the number one chocolate spread brand[2], Nutella is loved and trusted and will attract loyal fans to the bakery aisle with this exciting launch. Retailers should look to tap into the opportunity for growth within this sector, as it gives consumers a new way to experience the much-loved spread.”
Nutella Donuts will be available in twin-packs in Tesco stores nationwide from February at £2.65 and rolling into wider grocery from May. Nutella Muffins in twin-packs are available now in Tesco, Morrisons and Iceland.
[1] Nielsen Discover RSV L52 Wks MAT to 25.01.2025
[2] Nielsen Discover RSV L52 wks MAT to 21.09.24 >52% value market share
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