The brand new television advertising campaign to support the new Nurofen Cold and Flu range went on air for the first time on Monday 28th October. The new television advertising, which is part of a massive £3m promotional campaign from Reckitt Benckiser, will support the full New Nurofen Cold and Flu Adult range but ‘hero’ the Nurofen Cold & Flu Relief GSL line. Continuing the theme of Lives Bigger than Pain, the new ad underlines how the Nurofen Cold & Flu range can help people carry on through the winter months without winter ailments taking charge.

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The new campaign, which will reach over 85% of the adult population, will also see OOH (out of home) activity including underground promotion and social media activity.

NEW Nurofen Cold and Flu Adult Range

For Adults:

• Nurofen Cold and Flu Relief 200mg ibuprofen /5mg Phenylephrine tablets RRP: 8’s £2.99 16’s £5.49

• Nurofen Day & Night Cold & Flu 200mg ibuprofen /5mg Phenylephrine tablets RRP: 8’s £2.99 16’s £5.49

• Nurofen Cold and Flu 200mg ibuprofen /30mg tablets Pseudoephedrine RRP: 24’s £5.99

Reckitt Benckiser

www.rb.com

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