Nutritionally balanced milk drink NRICH is going football-crazy this year, having re-signed as associate sponsor of the prestigious Inner City World Cup and Celebrity Soccer Six football tournaments.
The brand is building on the success it achieved with the partnerships in 2014, having enjoyed the benefits of the national media attention the two tournaments receive. Additionally the brand will leverage media partnerships, host pitch side banners, sample its five delicious flavours to fans and participants and deliver mass consumer engagement both on and offline.
The Inner City World Cup 2015 will be taking place over three days from the 23rd – 25th May 2015, at Hackney Marshes London. Local and community teams from across the UK, representing more than 20 nations including England, Iran, Nigeria, Sierra Leone, Brazil, Romania, Spain and Portugal, will battle it out for the champion’s title. The tournament will form part of the Love Football Festival and will feature a wide range of footballing activities for all abilities and age-groups. Celebrating its 20th anniversary this year, the event has been lauded for bringing people of all ethnicities, communities, and age groups together to celebrate and enjoy sport. And this year the event is set to be bigger than ever, with added music, entertainment and foods from around the world for visitors and participants to enjoy.
Soccer Six is one of the world’s largest celebrity football events and is also marking its 20th anniversary this year. Celebrities from across the entertainment spectrum including music, sport and TV are being confirmed daily, to make this year’s event bigger than ever. Since its inception, Soccer Six has enlisted legendary stars including Blur, Oasis, Kasabian, McFly, The Wanted, Rod Stewart and Olly Murs to battle it out on the pitch. This year’s event is returning to Charlton Athletic Football Club on Sunday the 31st of May.
NRICH marketing manager Jag Singh said about the partnerships: “It was a no-brainer to be supporting the Inner City World Cup and Celebrity Soccer Six again this year, especially as part of their 20th anniversary celebrations. As well as all the media exposure the events offer, they are a great way for us to speak directly to thousands of people about the wonderful benefits of NRICH, which includes being low in fat, packed full of vitamins and minerals and available in five fantastic flavours. And side from that, both events are so much fun to be part of.
“With the huge awareness that will be generated around NRICH, I’d urge retail and foodservice businesses to stock-up on NRICH to leverage the mass-awareness we’re creating to grow sales in their outlets in the run up to summer.”
Mark Abery, founder of the Inner City World Cup and Soccer Six said: “We are delighted to welcome back such a premier brand as NRICH and look forward to building on last year’s successes with them.”
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