Novus Tea will launch several brand new options from their award-winning portfolio of premium leaf teas and infusions at the International Food & Drink Event IFE2017 (stand 2552, 19 to 22 March 2017, ExCeL, London). Novus Tea, with a comprehensive range of support services, helps foodservice operators, including hotels, cafés and restaurants, to premiumise their tea offering.

Recently launched teas from Novus include Yunnan Silver Green, Pu-erh, Yunnan Gold, Eight Secrets of Far East, Mulled White Wine, many of which are recent ‘Great Taste’ gold award winners. These will be available for sampling, along with the popular Organic Tsuki matcha and other favourites from Novus’s acclaimed range. Novus will also be showing new options from their range of brewing and serving equipment, essential in creating the ‘theatre’ required for a genuine premium tea offer. Equipment includes tea display boxes, tea pots, tea warmers, tea timers and infusion cards, which help operators enhance the tea experience they offer customers.

Novus Tea helps operators maximise their profit from tea, not just through the supply of premium leaf teas, but also by offering a comprehensive range of support products and services which ensure the tea is served to the highest standards. Novus’s services include; training on tea service and the origins of teas; menu ideas; business development guidance; personalised branding; and point of sale displays.


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