Welcome to the November-December issue of Grocery Trader. Take-home sales at the grocers increased by 2.0% over the four weeks to 3 November 2024 to reach £11.6 billion, making this the biggest sales month of the year so far according to the latest data from Kantar. The take-home sales rise coincided with a jump in the number of shopping trips made by households, hitting a four-year high at 480 million.
READ THE NOVEMBER / DECEMBER ISSUE HERE
Waitrose has announced a significant contribution to help combat food poverty in the UK by providing surplus pasta to FareShare as part of the Coronation Food Project. Working with its own-brand pasta supplier, Daybreak, Waitrose will divert approximately 130 tonnes of surplus pasta per year – the equivalent of 350,000 meals – to FareShare, the UK’s national network of charitable food redistributors and partner of the Coronation Food Project.
Morrisons announces its new national charity partner, Marie Curie, with a shared ambition to improve end of life care for local communities. Chosen from over 100 charities, Marie Curie is the UK’s leading end of life charity. The new three-year partnership aims to raise £15 million. Currently, one in four people in the UK dies without the care and support they need at the end of life.
Click & Collect is reshaping grocery retail, expected to represent nearly 20 percent of all e-commerce spending by 2027. For grocery retailers, this shift merges online and instore shopping, offering customers a seamless, convenient experience and enabling grocers to stand out in a crowded market. Click & Collect allows grocery shoppers to browse, purchase, and pick up on their own schedule, writes Adam Castleton, CEO, Startle.
Imagine a brand that once ruled the kitchen, a household name so iconic that its products defined an era of food storage – now imagine that same brand, known for its groundbreaking ideas and community-driven sales approach, teetering on the brink of bankruptcy. So, what went wrong, asks Gary Jenkins, Managing Director of searchdriven content agency No Brainer.
In today’s competitive retail market, visual identity alone is no longer sufficient for brands to stand out. Whether you’re a retailer or an FMCG brand competing in retail, cutting through the noise requires creating immersive multi-sensory experiences that captivate consumers and engage all their senses, writes Kirsty Minns, Executive Creative Director and Partner at Mother Design.
We wish all our readers a happy Christmas and a prosperous New Year.
Enjoy reading the issue.
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