A FRESH identity will be unveiled for the French Pavilion at IFE 2009 at London’s ExCel from 15 – 18 March following the recent French food and drink logo revamp.
This will be the first showing of the new-look stand at IFE, which will be rolled-out world-wide as the new exhibitions image for French food and wine offerings.
Based on a new design reflecting the fresh, clean lines of the French food and drink logo, the eye-catching pavilion will be France’s biggest ever representation at the event. The pavilion, located in the ‘Walk the World’ hall will host 37 individual exhibitors including four trade associations and will cover 350 metres squared with a welcome area of 30 metres squared.
A quick-reference guide will be given out by bi-lingual hostesses at the pavilion so trade visitors can pinpoint the different types of companies easily. Exhibitors will range from: pre-prepared foods; dairy; breads; confectionary; condiments and drinks as well as many other products and services. Exhibitors will be showcasing new products; several of them award winners from SIAL’s ‘Innovations and Trends’ area in October.