The Launch Responds to Customer Demand for Non-Alcoholic Drinks

Non-alcoholic distilled spirit, Amplify, has launched its very own pre-mixed RTD can, providing consumers with a new simple and convenient option which is ready to drink straight away. The launch follows the success of Amplify’s 50cl bottle, which is available in both Tesco and Morrisons.

As many consumers are finishing January’s annual sobriety challenge, Amplify in a can brings a convenient addition to the market, inspiring low and no-alcohol drinking and more considerate drink choices for this month and the year ahead.

This quick and easy instant serve provides a premixed option to meet the demands in the drink market – both the desire for alcohol free alternatives and ‘on the go’ products. Each 250ml Amplify can includes the original Zing and Zest Amplify recipe mixed with Mediterranean tonic.

Like traditional spirits, Amplify is distilled and made with a host of invigorating ingredients such as juniper berries, coriander seeds, Angelica root, lemon peel, lemongrass, and ginseng root. These fragrant botanicals combine with vibrant, punchy orange and citrus notes to provide a drink that satisfies the taste buds, without any need for alcohol.

Clare Gibson Marketing Director at Amplify, commented: “We’re delighted to launch our Amplify RTD, which not only services the increasing number of individuals consciously consuming their drink, but also means that consumers can enjoy Amplify at their ease and convenience.

“We hope the new Amplify cans can also provide inspiration for those finishing their Dry January challenge and people looking for non-alcoholic options all year round.”

And at 65 calories per can, this hassle-free drink is not only an option to avoid the side effects of drinking alcohol, but also a lighter option compared to a spirt and mixer containing alcohol, presenting a suitable option that doesn’t mean compromising on taste or enjoyment.

Amplify cans are available from and coming soon to Amazon at RRP £6 for a trio pack and £18 for a case of 12 cans. To find out more about Amplify, please visit and follow @drinkamplify.

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