- NOMO is the leading vegan and free from chocolate brand at Christmas, with £1.24 million of the £3.73 million market in 2022.1
- The box contains two Crispy Mos, two Nomster Lollies, and a Cookie Dough Reindeer.
Following the success of NOMO’s new Crispy Mo—designed so no children miss out on delicious treats because of allergies or dietary requirements—the brand has announced the launch of its new Kids’ Selection Box ahead of the Christmas season. The box will be available in major supermarkets from the end of August.
The festive chocolate pack is filled with a selection of fantastic NOMO products. It contains two Crispy Mos (NOMO’s iconic character), two choc lollies and NOMO’s best-selling Cookie Dough Reindeer. All products are free from dairy, gluten, egg and nuts.
The box brings together NOMO’s products specifically designed to boost inclusion for children. With colourful packaging and five Christmas activities inside the pack, it is a perfect gift or stocking filler. Retailing at £4 and weighing 84g, the box will be available at major supermarkets.
NOMO is leading the way in the vegan and free from market with seasonal products. In 2022, NOMO delivered £1.24 million of the total £3.73 million value of the Christmas free from chocolate market. This was four times higher than the brand’s nearest competitor.
With the top three units at Christmas in 2022 (Cookie Dough reindeer, Advent Calendar, and Cookie Dough gift box), NOMO has cemented itself as the no. 1 brand in vegan and free from chocolate both AYR and seasonally.
Jac Tyrrell, Brand Manager for NOMO said: “The kids’ selection box brings together our NOMO products created especially for children. With vibrant packaging and activities inside, it’s the perfect gift to spread joy regardless of allergies or dietary requirements. No child should have to miss out on exciting flavours and formats at Christmas, and NOMO’s inclusive range of vegan and free from chocolate makes this a reality.”
Available at: Asda, Co-op, Holland & Barrett, Nisa, Morrisons, Waitrose
- Nielsen Scantrack – Total Coverage GB – Total FF Xmas – 18 weeks to 31/12/22 vs YA
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