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Nisa has simplified its Fresh Rewards rebate scheme, to give independent retailers the opportunity to be rewarded financially, as the cost-of-living crisis continues.

Following retailer feedback, the percentage of financial returns previously held within a store development fund is now to be given as a cash rebate, whereby qualifying retailers could earn on average, £2,300 cash back in their pockets per rebate period.

The Fresh Rewards rebate model was originally launched in 2021 and was built on simplicity and fairness, making it even easier for retailers to see how much they could potentially earn so they can focus on driving their business forward.

Peter Batt, Managing Director of Nisa, said: “Having listened to our retailers since the launch of Fresh Rewards it became clear that simplifying the rebate terms was an important next step.

“I’m really pleased that the work to simplify and return a higher percentage of the rebate in cash has now concluded, which will allow retailers to re-invest in their businesses faster and more efficiently, in areas of their choosing.

“Independent retailers are finding the current cost of living crisis as difficult as anyone across any industry. For many, simply surviving in these turbulent times is proving challenging enough. Since becoming MD of Nisa I’ve visited many of our retailers and heard directly from them on the issues which matter most.”

As part of its Fresh Thinking proposition, Fresh Rewards is a great example of how Nisa is providing its retailers with the support needed for them to make their business thrive, so we can grow in partnership together.

The fresh rewards simplification forms part of MD Peter Batt’s strategy to ensure Nisa is the wholesaler of choice for independent retailers and follows two multi-million investments in price for retailers following retailer feedback.

A full review of the Fresh Rewards scheme is currently taking place with simplification and value for customers at the heart of the decision making.

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