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Nicolites got a touch of the Simon Cowell X-Factor when the UK’s favourite electronic cigarette brand invited his lookalike to meet football fans.


But Birmingham City manager Lee Clark wasn’t tempted to bolster his squad with the signing of the star performer, telling the Cowell double he hadn’t got enough talent.

Nicolites enlisted the help of Cowell look-a-like Andy Monk to raise the profile of its ‘Swaptober’ campaign throughout October. Swaptober encouraged smokers to switch from tobacco cigarettes to Nicolites’ electronic cigarettes.

Wearing a replica Blues shirt, the stack-heeled celebrity – a famous e-cigarette smoker – handed out free Nicolites products for smokers to try during the Birmingham City match against Bolton Wanderers.

Blues’ manager Lee Clark said: “For one minute I actually thought it was him! He certainly has some sort of x-factor.”

Nicolites is the UK’s biggest brand of electronic cigarettes, stocked by a large number of national retailers including Tesco, ASDA, Superdrug, Co-op, WH Smith, Martin McColl and over 10,000 independent pharmacies and convenience stores.

Turn to page 9 to read our interview with Nicolites.


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