The naturally sugar-free disruptor brand’s range of kombuchas and soft drinks are now listed on the world’s largest dedicated online supermarket
Leading naturally sugar-free brand Nexba has this week reached another huge milestone in its quest to tackle gut-health, diabetes and obesity in the UK, securing distribution through online supermarket giant Ocado. The retailer has a 15% share of the UK online grocery market, and Nexba’s range of kombuchas and soft drinks will now be available to the site’s quarter-of-a-million active customers.
This news is the latest in a series of wins for Nexba, who first entered the UK market in 2018 with its Naturally Sugar-Free Sparkling Waters stocked across 550 Sainsbury’s stores nationwide. In the two years that have followed, the brand has expanded its UK product portfolio three times over to include kombucha and kefir as well as an innovative soft drinks range, and is now additionally stocked in both WHSmith and Booths.
A true disruptor startup success story, Nexba’s popularity is rooted in its globally-patented Nexba Natural Sweetener Blend, a first-of-its-kind formula that allows the brand to create bold, sweet and fruity beverages consumers can’t believe contain no sugar and nothing artificial. Six years in the making, the blend has seen Nexba products gain a cult-like following in their native Australia, where they have helped remove over 1000 tonnes of sugar from the diets of local fans. Disheartened by major drinks manufacturers shift to artificial sweeteners as sugar began to be exposed, the two co-founders at Nexba set out to do things differently and create products that consumers could trust were honestly healthy, which is where ‘Naturally Sugar-Free’ was born.
As Nexba looks to build on this success in the UK, this latest partnership with Ocado represents continued rapid momentum in the brand’s mission to shake up traditionally sugar and artificially-laden categories, and provide Britons with options that offer the best of both worlds: uncompromising taste and trusted health claims.
The Nexba product range is exclusively distributed by Petty Wood in the UK.
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