Making a bold statement of bagel brilliance, the UK’s number one bagel brand[1], New York Bakery Co., has introduced its NEW Limited Edition Sweet Maple flavour bagels to the UK market – available in packs of five nationwide from 3rd September, RRP £2.10 for a five-pack.
Inspired by world-class bakeries and the lashings of maple syrup served at New York diners throughout the city, each limited-edition Sweet Maple bagel is generously baked with indulgent Canadian pure maple syrup and packed with sticky sweet cinnamon pieces.
As number one in the bagel category that is worth £185m, New York Bakery Co. holds 53% value share and 52% volume share of bagels[2]. The brand is constantly striving to bring new and exciting flavours to the bakery and breakfast market, all whilst keeping its signature New York roots: each bagel is expertly rolled, boiled and baked for an authentic New York taste like nothing else in the category.
Christina Honigfort, Marketing & Insights Director at New York Bakery Co., said: “Our third rotation in our limited edition portfolio, Sweet Maple, brings a taste of New York diners to Brits’ breakfast tables just in time for autumn. At a time when Ambient Bagel sales are out-performing the wider Ambient Breakfast category, with 4.3% year-on-year volume growth compared to just 1.8%[3], it’s New York or Nothin’ as far as we’re concerned. Our taste and chew is unrivalled because of our authentic recipe. If it isn’t from New York, it’s just a roll with a hole.”
New York Bakery Co.’s Limited Edition Sweet Maple Bagels launch in Tesco from 3rd September, and Morrisons from 4th, RRP £2.10 for a five-pack. Asda and Waitrose will follow in the coming weeks.
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