‘Shaheen’s Butternut Squash & Black Turtle Beans with Jalapeno Peppers’ is the latest soup recipe to have emerged from New Covent Garden’s social media campaign, which invites soup fans to submit recipes based on a particular theme.
September’s theme, ‘Suitable for Vegetarians’, called for recipes which championed meat-free ingredients and showed off the best seasonal vegetables.
“We had an overwhelming response to our ‘Suitable for Vegetarians’ theme, which highlights the growing popularity of vegetarian cuisine,” says Nigel Parrott, Group Marketing Director.
“More and more consumers are now seeking alternatives to meat. This trend is a result of both the growing understanding of the fantastic flavours meat-free foods can deliver, and a growing awareness of the importance of including more fresh vegetables in our daily diet.
“Shaheen’s soup is the perfect example of delicious vegetarian cuisine. Not only does half a carton contain two of our five-a-day recommended portions of fruit and vegetables, its earthy, spicy flavour proves how tasty meat-free food can be.”
The soup is helping to boost the profile of vegetarian food in a wider sense with an on-pack reference to ‘Meat-Free Mondays’, a campaign run by New Covent Garden’s sister brand, Linda McCartney.
Butternut Squash & Black Turtle Beans is available in outers of six, with an RRP of £2.20.
New Covent Garden Soup Co
Trade enquiries: 0113 248 0606