Introducing SNICKERS® Hi Protein White Chocolate bar and SNICKERS® Hi Protein White Chocolate Caramel & Peanut flavour whey protein powder

Mars Chocolate Drinks & Treats is further expanding its exciting range of Mars branded protein products, with the highly anticipated introduction of SNICKERS® Hi Protein White Chocolate bar, made with real white chocolate, and SNICKERS® Hi Protein White Chocolate Caramel and Peanut flavour whey protein powder, to its growing portfolio of popular sports nutrition products.

The consumer demand for white chocolate flavours in protein bars is growing, with some of the bestselling brands in grocery and impulse now seeing their white chocolate variants outperform their core range*. Alongside this, Mintel research shows just 32% penetration of UK households are purchasing protein bars. A major barrier cited by consumers is taste, as 44% of consumers purchasing in this market struggle to find a product that tastes good**.

The SNICKERS® Hi Protein White Chocolate bar and powder offer buyers not only a brand they know they can taste trust, and made with real white chocolate, but also a popular flavour variant that retailers are seeking to stock to fulfil this growing area of demand.

Michelle Frost, general manager at Mars Chocolate Drinks & Treats, says: “The white chocolate variety of SNICKERS® has proved hugely popular in our confectionary business, and continues to be named on social media as one of the key flavours that consumers would like to see in a protein product. We are seeing white chocolate variants being introduced into a number of grocery and impulse markets, and wanted to demonstrate the innovation to our specialist sports range by becoming the first confectionary brand to launch not one, but two white chocolate protein products!

“This will be our biggest launch since the introduction of M&M’s® Hi Protein Chocolate and M&M’s® Hi Protein Chocolate Peanut bars, with the peanut SKU cited as the third most wished protein bar on week of launch on Amazon, and both now sit with our original MARS® and SNICKERS® Hi Protein Bars in Amazon’s Top 50 best sellers in the Nutritional Protein Bar Category***, signifying the key role Mars continues to have on sales and influence in the protein market.”

SNICKERS® Hi Protein White Chocolate bar contains 20g protein and 233 calories, and SNICKERS® Hi Protein White Chocolate Caramel and Peanut flavour whey protein powder 21g of protein and 144 calories per serving.

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