Made from a mix of Smirnoff No.21 Premium Vodka, sparkling water and natural fruit flavours

The world’s number-one vodka[1], Smirnoff, is launching new Smirnoff Seltzers (4.7% ABV) – available to the UK off-trade from June.[2]

Made from a mix of Smirnoff No.21 Premium Vodka, sparkling water and natural fruit flavours, the Seltzer range includes two flavours – Smirnoff Seltzer Raspberry & Rhubarb and Smirnoff Seltzer Orange & Grapefruit. Available in a 250ml ready-to-drink can, Smirnoff Seltzers are best served chilled from the fridge, or over ice in a glass.

With the UK ready-to-drink category having boomed in recent years, with sales growing 28% from 2018 to 2019[3], and following on from the growth of the Hard Seltzer market in the US, which was valued at more than $1.5 billion in 2019[4], the Smirnoff Seltzer launch comes at an exciting time for the category. A delicious summer serve, it taps into the consumer demand for spritz-style drinks and, at 72 calories per 250ml serving, also offers a great alternative for those looking for a lighter calorie option to wine and beer. A 250ml serving of Smirnoff Seltzer contains 54% less calories than a regular 175ml glass of wine and 49% less calories than a 330ml bottle of beer.[5]

1 IWSR 2019 data

2 Available in store and online now from Sainsbury’s and Tesco, and from Waitrose from 8th June onwards

3 Nielsen Scantrack total off-trade alcohol 52 w/e 18 May 2019 vs YA

4 Nielsen USA 20.05 52 weeks

5 Drinkaware calories in alcohol*

*Per 100ml:

Calories per 100ml of Smirnoff Seltzer = 29 calories

Calories per 100ml of wine = 91 calories

Calorie in per 100ml of beer = 43 calories

100ml of Smirnoff Seltzer contains 68% less calories than 100ml wine

100ml of Smirnoff Seltzer contains 33% less calories than 100ml beer

*Per serving:

Calories in 250ml serving Smirnoff Seltzer = 72 calories

Calories in 175ml glass of wine = 159 calories

Calories in 330ml bottle of beer = 142 calories

250ml serving of Smirnoff Seltzer contains 54% less calories than 175ml glass of wine

250ml serving of Smirnoff Seltzer contains 49% less calories than 330 bottle of beer

Sarah Shimmons, Global Marketing Director for Smirnoff, said: “Smirnoff has a long legacy of innovation, so we’re thrilled to bring the new range of Seltzers to the UK. After seeing the trend of Hard Seltzers soar in the US, we’re delighted to offer consumers refreshing tasting Smirnoff Seltzers, at 72 calories per 250ml serving. We are excited to launch in the UK, just as the summer begins.”

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