Mars Wrigley is set to launch its new GALAXY® Vegan Salted Caramel bar into retailers this month, as part of a bold refresh of the GALAXY® Veganproduct range.
The new SKU, which is gluten-free, dairy-free and registered with The Vegan Society, bolsters the brand’s core Vegan line-up, including GALAXY® Vegan Classic, GALAXY® Vegan Orange and GALAXY® VeganCrumbled Cookie.
The refresh comes at a time when more shoppers than ever are seeking free-from confectionery that embodies innovation parallel to that in the core confectionery aisle.
The new GALAXY® Vegan Salted Caramel bar is made with hazelnut paste and filled with creamy salted caramel, with a design and taste similar to the mainstream confectionery equivalent. In 2022, GALAXY® Veganrepresented 43% of the free-from chocolate block category, so the introduction of the new SKU provides further scope to grow market share in the rapidly-expanding category.
Michelle Frost, General Manager Mars Wrigley Drinks and Treats, comments: “We’re excited to launch the same great silky smooth Galaxy taste in vegan varieties. The launch of our new GALAXY® Vegan Salted Caramel bar further strengthens our existing Vegan offering in free-from chocolate, which is now worth £26.4 million, and growing at a rate of 19% year-on-year.
“This category growth shows no signs of slowing,[1] and that’s why we are pleased to be
bringing a trending flavour to those looking for a sweet treat, whether it be due to dietary necessities or lifestyle choice.”
The entire GALAXY® Vegan range will be available in retailers nationwide from this summer, with an RRP of £3 for a 100g bar.
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