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Mr Kipling is extending its Signature Collection range just in time for Christmas, with the launch of its first ever premium mince pies. The All Butter Mince Pies will join new Chocolate Fudge Winter Whirls on shelf this festive season. Christmas is a huge opportunity for the cake category, with 101 million cake occasions and £134m in retail sales (RSV) recorded last year.

The Mr Kipling Signature Collection All Butter Mince Pies and Mr Kipling Chocolate Fudge Winter Whirls are on shelves now and will be available across the grocery channel.

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