OZO has launched a new range of plant-based products in the UK, with an exclusive three-month partnership with Waitrose. The range, comprising Italian meatballs, seasoned mince, and burgers, is available in most Waitrose stores across the UK.
OZO offers a new take on plant-based eating and is aimed not only at vegetarians and vegans, but also at meat-eaters who want to introduce more plant-based options into their diets. The brand has a clean list of ingredients and is made from pea protein, and is designed to have a mouth feel and taste more like meat than other products on the market.
Darcey Macken, CEO of Planterra Foods, said: “We’re very excited to launch in the UK, as we continue to expand the plant-based category by offering family favourites that can easily be introduced into meal routines. Over the past two years there has been a substantial shift in the ways that consumers view not only their health, but their impact on the environment. OZO has been developed to meet these growing consumer needs.
“The OZO brand has something for everyone – whether customers are vegan, vegetarian, or just want to cut down on their meat intake. We know that 85% of plant-based consumers eat meat, however most plant-based products are aimed at vegetarians and vegans. Our products offer a good source of protein, alongside clean ingredients, exceptional taste and nutrition and provide satisfying alternative protein options perfect for any occasion.”
The UK is the second largest market in the world for plant-based products, second only to the US. Since ‘Veganuary’ first started in 2014, consumer demand for plant-based innovation has continued to boom, making it one of grocery’s fastest growing categories. The market is currently predicted to grow by a massive 46% by 2026.
OZO’s aim is to make plant-based food a more accessible and attractive choice for everyone who wants great-tasting food that is not just good for them, but good for the planet too.
For more information on OZO branded products and distribution please contact sales@eatplanterra.com
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