The country’s favourite lunchbox brioche brand, Brioche Pasquier has introduced a new blueberry variant to its ever-popular PITCH range and it’s in store now!
On trend and ever popular, the new PITCH Blueberry flavour brings a fresh and fruity alternative to the classic chocolate range, expanding the PITCH offering and appealing to new consumers. The launch will be supported with Spotify Audio advertising, and a digital out of home campaign on screens in proximity to stores where the new product is listed. In-store digital gondola end screens and shelf barkers will bring focus to the fixtures, and a summer on-pack campaign will run across the full PITCH range, with sampling and roadshows planned across the summer.
The new PITCH Blueberry contains a delicious blueberry filling encased in the much loved soft brioche roll and comes individually wrapped in packs of 6, perfect for a lunchbox or after school treat!
Retail Sales Manager Fabien Pasquier is confident that this new flavour of the popular PITCH range is going to be loved by some of the brand’s most important customers.
Children absolutely love our PITCH products and enjoy them in a lunchbox, as a snack at home or on the go after school activities. We are sure that our new PITCH Blueberry is going to bring delight to school lunchboxes everywhere.”
Remaining true to its clean label principles, the new blueberry flavour is free of preservatives, artificial colours and hydrogenated fats, plus is baked from natural products like fresh butter and eggs.
The new PITCH Blueberry is listed in approximately 451Tesco stores from 6th April, so look out for the in-store promotional display. Individually wrapped in packs of 6 the RRP is £1.85 x 6
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