The Philly angels are back on TV this autumn, with a major new ad campaign for the latest variant of Philadelphia, the number one soft white cheese*: Philadelphia with Basil. The 20-second, primetime advert, which is on air now, sees the angels cooking up a tasty pasta dish using the new product, which features the delicious taste of basil combined with cool, creamy Philly Light.
This is the latest in a series of ads supporting Philadelphia’s Real Food campaign, which is part of a massive £1.3 million media investment in the brand over the next three months. The campaign includes partnerships with UKTV Food, the Mail on Sunday and celebrity chef Aldo Zilli, who is preparing six exciting Philly dishes for www.heavenlyinspiration.co.uk and You Magazine.
Jack Pipe, convenience sales director at Kraft Foods, said: “The new ad not only shows consumers the great new taste of Philadelphia with Basil, but also shows how versatile Philadelphia is as an ingredient to liven up everyday recipes with its heavenly creamy taste.
“Previous Philadelphia adverts have already achieved a huge 71 per cent advertising awareness**, and convenience retailers can expect a real surge in demand when the new ad goes live.”
* AC Nielsen: Total Processed Cheese Market (Total GB) MAT to w/e 06.09.08
** IPSOS ASI. Base: 4 weeks rolling data. Grocery Shoppers who are non-rejectors of spreadable cheese. Average base per 4 weeks (150)
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