Britvic is adding a new raspberry flavour to its Pepsi MAX range. Pepsi MAX Raspberry helps retailers capitalise on the trend for raspberry flavoured soft drinks, which are showing sales growth of +31%. The MAX flavours are a key part of Pepsi’s portfolio, with cherry and ginger selling £80.5m RSV to date. Pepsi MAX Raspberry comes in two litre bottles, 500ml bottles and 330ml cans. The launch will be supported by outof- home ads, TV, sampling and instore activation. 61% of consumers preferred Pepsi MAX in last summer’s Taste Challenge.