Pampers has launched a brand new innovation and upgrade to UK parents’ number one nappy choice. New Pampers Baby-Dry feature a revolutionary nappy design with three absorbing channels and unique Micro Pearls™ that distribute wetness more evenly and lock it away for up to 12 hours – which means less wet bulk in the morning.
Available from September, Pampers, which is one of P&G’s core brands, is expecting lots of consumer interest in the new product upgrade – which is already receiving a lot of positive feedback.

New Pampers Baby-Dry have been recommended by 88% of UK parents*. They are also BritMums Bloggers Approved, Mumsnet Rated, Mother & Baby Tried and Tested and 90% of Netmums mums would recommend new Pampers Baby- Dry.

Paolo Haeuserman, Pampers brand manager, says: “Babies spend around half their time asleep – and those precious hours of sleep aren’t just important for their mood, but have positive impacts on their development, too. New Pampers Baby-Dry ensures babies aren’t disturbed by a wet, bulky nappy throughout the night. The new range is already proving popular with consumers and retailers can make the most of this opportunity by stocking the new range, which is available in Carry Packs of 33 nappies and Essential Packs of 58 nappies.”

*based on a survey of 790 UK parents given the product, May 2016


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