Naturya predicts Superfoods to emulate success of Protein as it introduces a 20 strong line-up of award-winning, convenient superfood solutions to the market
Naturya – the home of nature’s most powerful superfoods – is unleashing a tranche of added value and convenient superfood innovation to help retailers capitalise on the explosion in demand for products containing superfoods in 2022 and beyond. The trailblazing superfoods specialist is targeting incremental sales with its impressive line-up of 20 new products, which now take the brand beyond single ingredients into complete and convenient superfoods solutions for breakfast, lunch, snacking, baking, desserts, and drinks.
Lewis Black, Marketing Director at Naturya comments: “Our latest research into the behaviours and habits of consumers, post pandemic, highlights the huge size and scale of the superfoods opportunity, which is set to explode over the next year and beyond. Half of all consumers want a greater choice and variety of superfoods available in stores, with over a third (34%) saying they would be encouraged to buy more superfoods if it was easier to find them in store. Consumers also want to see superfoods available in more types of products and in aisles around the store, 35% want to see them in store cupboard essentials, 29% in snacking, 23% in cereal and 17% in baking*.
“In the same way that ‘protein’ has seen exponential growth with consumers recognising it provides an added health benefit to many food and drink categories, ‘superfoods’ is on that same growth trajectory.
“We’re seeing more and more people actively looking for products containing superfoods for breakfast, lunch, snacks, desserts, and drinks because these products consistently deliver natural and organic benefits that are scientifically proven. We also know that people are prepared to pay a price premium for products that contain superfoods and so there is a significant opportunity for retailers to stock up, promote and display superfood products in store and trade shoppers up across multiple categories. Our research shows 77% of consumers would be prepared to pay a price premium for products containing superfoods.”
He continues: “As the home of superfoods with an established and fast-growing brand, we are perfectly placed to support customers and retailers by providing the highest quality products and integrating the many benefits of superfoods into a multitude of categories where consumers are looking for healthier alternatives. We’ve been hard at work developing an extensive new portfolio of added value convenient superfoods which meet the demands of today’s health-conscious and time-poor consumers and offer a deliciously nutritious superfood solution for every occasion.
“Our backed-by-science superfoods range has been developed with specific consumer needs including immunity support and gut health at its core and we’re incredibly excited to launch our products onto the market. We look forward to working in partnership with trade customers to help realise the huge incremental sales and growth opportunity.”
INTRODUCING THE NEW NATURYA SUPERFOODS RANGE
Chia+ Pudding: Combines milled and whole Chia seeds and real fruit powders. Helps to boost your energy, immunity, protect against oxidative stress and balance cholesterol levels. Simply mix with your favourite milk or water and refrigerate for the perfect pudding or blitz into smoothies, sprinkle on plain yoghurt or cereal, or mix into porridge. Available in five delicious flavours: Strawberry; Coconut (Great Taste Award winner); Chocolate (Great Taste Award winner); Matcha; and Apple & Cinnamon. 175g. RRP £5.00.
Gut Feel Flaxseed Blend: The ultimate flaxseed blend, high in fibre and omega-3 fatty acids, with over 5 billion live bacteria. With 70% of your immune system housed in the gut, this new range of flaxseed blends supports digestive enzymes function to boost your immunity, and contributes to balancing cholesterol levels, and increased energy. Can be simply added to porridge, smoothies, bakes and yoghurt. Available in five delicious flavours: Apple & Cinnamon; Mixed Berry, Cacao Maca; Tropical, Unflavoured (Great Taste Award winner). 300g. RRP £5.00.
Overnight Oats: This superfood porridge with benefits doesn’t just help lower cholesterol levels but supports your immune system and helps to release energy throughout the day. With organic gluten-free oats and a delicious natural burst of flavour from superfood powders it can be made instantly or left overnight. Available in three flavours: Coconana Chia (2 stars in the Great Taste Awards); Cacao Maca; Berry Buzz (1 star each in the Great Taste Awards). 300g. RRP £5.00.
Keto Breakfast Porridge: Made with chia, flax and hemp seeds and real fruit powders this oat-free superfood-boosted alternative to porridge is low carb and high in fibre – all key areas of concern when following a Keto diet. A great source of iron, magnesium and calcium, these porridge blends help to boost your immunity, energy and fight fatigue. Make delicious keto friendly breakfasts, or add to smoothies, yoghurts and baking. Available in four delicious flavours: Banana & Coconut; Chocolate; Mixed Berry; Apple & Cinnamon. 300g. RRP £6.00.
Hot Chocolate: This Great Taste Award winning indulgent and relaxing vegan hot chocolate blend is made with Fairtrade Cacao, Maca and Lucuma. High in copper it helps to support your immunity, your nervous system and protection of cells against oxidative stress. To serve, simply add hot milk or make a mocha latte to your liking. Alternatively, add it to your baking recipe or mix into porridge. 250g. RRP £6.00.
Cacao+: Delicious blend of Fairtrade cacao, reishi mushroom, maca, baobab and camu camu. Source of magnesium and Vitamin C. Helps to support your immune system and reduce tiredness and fatigue. Perfect for smoothies, porridge, bakes and hot drinks as a 1:1 substitute to regular cacao or cocoa. 300g. RRP £9.00.
Cacao Butter Drops: These organic Cacao Butter Drops are perfect for baking and homemade chocolate. Pressed from hand-harvested and gently roasted cacao beans and formed into easy-to-use drops retaining a delicate chocolate aroma. They are a great source of vitamin E to protect against oxidative stress. 250g. RRP £9.00.
Spirulina and Chlorella Tablets: Made with 50% organic spirulina and 50% organic chlorella this is organic algae superpower in a convenient format. High in iron and vitamin D to support your immune system, it’s also high in manganese to protect the cells against oxidative stress. Also, a great source of vitamin B12 to fight fatigue. 100g (200 tablets). RRP £8.00.
The full range of NPD is available now. OCADO is set to stock a number of new SKUs from January 2022 along with Holland & Barrett, Superdrug, Tree of Life (serving independent health stores) and Amazon coming soon too.
All Naturya products are sourced from nature, vegan friendly, palm-oil free and gluten-free. Used together our products provide all the nutrients you need all day every day to support a healthy plant-based lifestyle. The new SKUs have achieved no less than 10 awards including seven great taste awards.
Keep up to date with the brand’s latest innovations by visiting our website and following along on socials @naturya #naturya
*Data source unless otherwise stated: Toluna, 300 UK adults, November 2021.