Mini Babybel is extending its range with Mini Babybel Spirolls, a new fun format set to grow lunchbox sales. With no added colours, flavours or preservatives, new Mini Babybel Spirolls appeals to both parents and kids alike. Packs contain five individually wrapped 17g cheese snacks, ideal for a lunchbox or on the go. The launch will be supported with a substantial investment, including TV, a ‘try me free’ offer and shopper marketing activities. Mini Babybel Spirolls are available exclusively in Asda from January, then to retailers nationwide from March.

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