Burton’s Biscuit Company is adding consumer choice to its fast-growing ‘less than 100 calories’ biscuits and snacks range with new Maryland Oaty Cookie Bars. High in fibre and wholegrain oats, the individually-wrapped chocolate chip cookie bars, from the nation’s No.1 cookie brand, target the on-the-go and lunchbox occasions. Burton’s latest reduced calorie offering contains six Oaty Cookie Bars, each just 94 cals, with an MRSP of £1.39. This wide-ranging initiative includes a 20% calorie and sugar reduction across the portfolio. Confirmed listings include Tesco and ASDA.

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