Brioche Pasquier announces Ryan Peters as Managing and Industrial Director – Brioche Pasquier UK. From joining the team in 2017 to becoming Industrial Director two years later and then taking the reins towards the end of 2022, Ryan Peters has already made his mark on the UK, Milton Keynes based team.
Jumping into the role, Ryan has had his hands full with major extension work at the factory to accommodate the growth of Brioche Pasquier products.
“It’s been a bit of a whirlwind, to be honest. Obviously, I’ve always been involved in the new production lines and factory extension in my previous roles, but to jump into the MD role as well has been pretty full-on. Aside from the building works, my main focus has been to really drive the community connection and get involved as much as possible with our local events and charities. It’s a role I love and I’m always up for a chat (and a croissant). We’re a major employer in the area and giving back to the community is a key part of my role and one that the Brioche Pasquier teams all over the world are focused on.”
With a solid background in bakery production and general management, working for Rathbones, Eurobuns, and David Berryman Ltd, Ryan’s management ethos has always been to lead from the front and to ensure everyone around him has the best training and support possible, so the team is at the top of its game! During the first 6 months of his tenure, the business has strengthened ties with the local community and started to ‘future proof’ for growth.
“I love working in this company,” enthuses Ryan, “like every business, we come up against daily issues and we just get together as one big team and solve every problem that comes our way. I’ll be continuing to focus on ensuring our people here in Milton Keynes have the support and development opportunities to enable our business to grow and really showcase our brand in the UK. We operate in virtually all retail and foodservice sectors and plan to expand our Viennoiserie and Patisserie business to incredible growth over the next couple of years.”