MARKET leader* Dr. Oetker has launched a new range of innovative and inspirational edible decorations in line with the latest emerging trends in the home baking category. *(source IRI 52w/e 12th June 10)
The range of products sits in line with the consumer demand for products that are perfect for decorating and creating designer cupcakes.
Each of the products has been developed as the Home Baking market continues to see growth across both the finishings and mixes categories. The sector is driven by growth in frequency of purchase and new consumers coming to baking, and it is homemade cakes that are the driving force behind the whole homemade desserts category. (Kantar Worldpanel In Home/lunchbox consumption. 12m/e Nov 2009.)
The range includes: Chocolate Hearts; Wafer Daisies; Mini Jazzies; Chocolate Stars, Moons and Hearts; Glimmer Hundreds and Thousands and Giant Chocolate Stars.
GLIMMER HUNDREDS AND THOUSANDS are small sugar coated beads with a shiny glimmer finish, in pretty pastel colours. Perfect as a dessert topping on ice-cream or to brighten up individual cakes.
MINI JAZZIES are a mini version of the consumer favourite, ‘Jazzies’ – small chocolate buttons with hundreds and thousands set into the milk chocolate. Perfect for creating individual cup cakes or ‘WHOOPIES’.
CHOCOLATE STARS, MOONS and HEARTS are a mix of small milk and white chocolate stars, moons and hearts, perfect for decorating birthday cakes, christening cakes or cupcakes.
WAFER DAISIES are 3D edible wafer decorations in the shape of daises. Each pack contains 12 daises and they are available in 3 different pastel colours – yellow, white and pink.
CHOCOLATE HEARTS are large shaped milk and white chocolate decorations for use on individual or sharing cakes, ice cream or desserts.
GIANT CHOCOLATE STARS are large star shaped milk chocolate placement decorations, again for cakes or desserts.
Gill Davies, Marketing Director for Dr. Oetker commented: “Baking is inexpensive, fun to do and a really popular activity that the whole family can enjoy. Using our products consumers can re-create shop bought designer cupcakes and fairycakes that are easy to bake at home, and everyone loves to eat a fraction of the price.”
All products are free from artificial colourings and flavourings and are currently stocked in Sainburys and Asda with an RSP of £1.28.
Dr. Oetker (UK) Limited
Tel: +44 113 823 1400