The Jelly Bean Factory® is set to drive further sales growth for the confectionery category in 2012 with the launch of its new Pop-A-Bean Can this spring.

The unique packaging for Pop-A-Bean Can (RRP £4.99. 125g). has been developed to maximise sales within the sub-categories of informal gifting and sharing. The timing of its debut also creates further sales opportunities for UK retailers bolstering their ‘party’ grocery offer for the 2012 celebrations.

The new Pop-A-Bean Can combines a quality product offer with the emotive benefit of enjoyment and fun, thanks to its unique distributing mechanism. Simply peel off the seal, lift the lid and ‘pop-a-bean’ using its unique pump-action dispensing system. The products are delivered at random, thus adding extra anticipation as the consumer waits to see which flavour has ‘popped’ out of the can.

The can contains the core 36 variants already available across the entire range. Flavours include berry beans, a taste of the tropical with Caribbean coconut and mango flavours, and more unusual taste sensations of liquorice and cinnamon.

As with all formats available from The Jelly Bean Factory®, quality and product superiority is a guarantee with Pop-A-Bean Can. Richard Cullen, Managing Director for The Jelly Bean Factory® comments: “Amid growing consumer concern and awareness of health and obesity with children, our Gourmet Jelly Beans offer a great alternative for mums wanting to treat in moderation.

Every gourmet bean from The Jelly Bean Factory® are made using 100% natural flavours and no artificial colours.”

Over the last 14 years, The Jelly Bean Factory® has built up a strong reputation for being a superior confectionery manufacturer. Extra care goes into making each and every bean – it takes 14 days for one single bean to come off the production line.  Secondly, The Jelly Bean Factory® only makes what are known as ‘Gourmet Beans’, where the flavour runs right through each bean, from centre to shell. They contain 5% fruit juice and are gelatine, gluten, GMO and nut free, Kosher certified, Halal compliant and are suitable for Coeliacs and Vegetarians.

The new ‘Pop-A-Bean Can’ joins an already comprehensive range that includes popular formats of: cups, tubes, boxes with windows, cans, folding boxes, canisters, jars, bean machines. The range will be supported with a comprehensive PR and social media strategy.

Richard Cullen concludes:  “Our new Pop-A-Bean Can is testament of our ongoing commitment to innovate and excite both our customers and retail partners. Category growth is being driven by new formats, and we expect to attract even more customers to our brand with this concept. We look forward to new retailers listing our brand and sharing some of our success too.”

The range is available for distribution across the UK, and international markets.

The Jelly Bean Factory®

Tel: 00 353 1 640 5551

www.jellybeanfactory.com

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