The world’s best-selling brand of sunglasses and original sunglass manufacturer, Foster Grant®, has launched its 2012 UK collection that features a huge array of the hottest celebrity and catwalk inspired styles at great value prices.
The design, quality and finish of Foster Grant’s exclusive range is comparable to high end designer sunglass brands but without the price tag. Consumers can pick up the latest looks from only £10.50 a pair.
The collection contains 50% new style designs and features all the 2012 key trends. It includes fabulous vintage cat eyes and chunky square geek chic look frames to the more directional round styles. The 50’s, 60’s & 70’s continue to influence with contemporary versions of popular retro designs such as the classic aviator still to the fore.
There’s a fantastic choice of colours and decoration including beautiful enamel embellishments, textured and embossed finishes and jewel trims. Animal prints, pretty florals and abstract graphics are very strong with new takes on the classic tortoiseshell and black colourations adding a twist to the classics. Earthy tones are prevalent with fiery accents and soft pastels adding great variety to the collection.
Made from lightweight durable materials, Foster Grants are more comfortable and will last longer than other comparable brands. All sunglasses boast scratch resistant lenses as standard and provide 100% protection from the sun’s harmful UV rays. They comply fully with European standards and have a 12 month guarantee against manufacturing faults.
Foster Grant is also rolling out new eye-catching retail display stands to support the new collection. Made from recyclable materials the stands feature distinctive brand imagery and tags in either a multi peg format, ideal for high volume outlets, or a single arm display variant.
Head of Marketing Amanda Naylor says, “Our exceptional reputation as the UK’s leading value eyewear provider is centred on outstanding products and excellent retail support. Our 2012 sunglass collection continues to offer consumers exactly what they want, the very latest styles at highly affordable prices.”
Foster Grant’s 2012 sunglass collection is stocked in major UK retailers including Sainsbury, Halfords, Alliance Boots, Superdrug, Matalan, Co-ops, Co -op Pharmacy, Lloyds Pharmacy, Moto and Makro.
About FGX International
FGX Europe is a leading designer and marketer of non-prescription reading glasses and sunglasses. It is a subsidiary of FGX International Inc., with a portfolio of established, highly recognized eyewear brands including Foster Grant®, Sight Station™ , Magnivision®, Gargoyles®, Anarchy®, Corinne McCormack®, SolarShield® and PolarEyes®. FGXI also holds licenses for brands such as Ironman®, Body Glove®, Disney®, Field & Stream™, Dockers®, Reebok®, NASCAR®, Columbia® and Panama Jack®. Based in Smithfield, Rhode Island, FGXI has approximately 500 full time employees. Additional offices are located in New York City; Ormond Beach, FL; Dallas, TX; San Luis Obispo, CA; Toronto; Milan; Stoke-on-Trent, England; Mexico City; and Shenzhen, China.
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