Tough household cleaning tasks usually mean using harsher products to get results. Not any longer!   Dettol, the UKs number 1 doctors’ trusted cleaning brand has launched an exciting new range of kitchen and bathroom surface cleaners. New Dettol Power & Pure contains Active Oxygen. It’s powerful formula cleans tough stains in your kitchen and bathroom, leaving no harsh chemical residues behind so there’s no need to rinse after use.

Dettol Power & Pure will be available from leading grocery multiples from the beginning of February, at the time when the nation’s thoughts start to turn to spring cleaning. The range will be fully supported with a significant £4million marketing campaign which will include TV advertising, starting on 20th February as well as print media, online and social media activity via the popular Dettol facebook page.

Stefan Gaa, Marketing Director, RB UK commented:  “Power and Pure is a significant launch for the Dettol brand set to further establish us within the kitchen and bathroom segments. Our new range has been specially developed to fill a gap in the market, giving consumers a product that delivers powerful cleaning performance without leaving behind harsh chemical residues.”

The brand’s strong heritage has made Dettol surface cleansers the number one trusted brand and the second largest cleaning brand in the UK. Famed for its antibacterial cleaners, especially popular with mums with young families, the brand has strong consumer loyalty.  New Dettol Power & Pure takes that heritage and the reputation for effectiveness and adds the ‘power’ cleaner element, providing a total cleaning solution and overturning assumptions that you can’t have powerful cleaning without additives such as chlorine bleach.

The full Dettol Power & Pure range will include:

• Power and Pure Bathroom Spray 750ml: £2.99

• Power and Pure Bathroom Wipes 36s: £2.03

• Power and Pure Bathroom Wipes 72s: £3.05

• Power and Pure Multi-Purpose Kitchen Spray 750ml: £2.99

• Power and Pure Multi-Purpose Kitchen Wipes 36s: £2.03

• Power and Pure Multi-Purpose Kitchen Wipes 72s: £3.05

RB UK

www.rb.com

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