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This month Strong Roots, pioneers in plant-based frozen food, will be bringing a brand new chips product into the fold; Crispy Crinkle Fries.  An extension of the brand’s growing frozen chip and potato range, the latest launch follows the success of the Strong Roots Crispy Skinny Fries, which are now the brand’s second largest and fastest growing SKU (+137% value sales and 116% volume sales*).  The NPD will be rolling out across Sainsbury’s stores from this month, followed by Amazon (RRP: £3.75).

Pitched as a ‘proper tasty fry’, the Crispy Crinkle Fries are made using just two ingredients; light and fluffy potatoes and a drop of sunflower oil.  As with the rest of the range they boast a low carbon footprint (1.1kg CO2E/kg), are gluten free, low in salt and saturated fat and suitable for vegans.  Made from the best quality ingredients, all sustainably sourced, they contain just 128 calories per serving and offer a healthy trade-up to traditional alternatives.

Sam Dennigan, Founder of Strong Roots says “We believe in going back to our roots to secure our food future by making easy and delicious veg-forward frozen food that is good for you and good for the planet. Good made easy.  We know consumers are always on the lookout for convenient and healthy plant-based options and our goal is to make eating them as easy and delicious as possible.   Our new Crispy Crinkle Fries are a natural next step for our successful chip and potato portfolio which continues to grow and we’re very grateful to have the support of Sainsbury’s to launch them.  We can’t wait to hear what our customers think”.  

On a mission to fix the freezer aisle, Strong Roots prides itself on providing a gateway to easier plant-based consumption, revolutionising the food industry in a sustainable and responsible way.  A certified B Corp, its range of delicious plant-based options, are all sustainably farmed, shipped and sold, better for people and the planet.  The brand also proudly displays its climate footprint on front of pack, showing all emissions generated from soil to shelf, ensuring it is fully accountable as a business and to its consumers.

The business, which continues to go from strength to strength, has seen volume increases of 17% versus a category average of 4% within the frozen chip and potato category*. The success os not only attributed to innovation, but also the brand’s core product range, with the flagship

Strong Roots Sweet Potato Fries remaining the market leader as the #1 branded offering**.

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